Partisan du Sens partnered with Giorgio Armani to reinvent the iconic “My Armani to Go Red Cushion” by creating a new collection featuring five elegant and refined designs. Echoing the world of Armani fashion and lifestyle, the five new signature designs exude a subtly distinguished ambiance and offer a unique makeup experience.

Each case has its own unique style and finish, crafted with great attention to detail and luxurious materials to reflect different moods. The four designs are also a haute couture reinterpretation of the brand's iconic red shade, vibrant and richly symbolic. The Red Lacquer lid features a smooth, glossy red that echoes the essential elegance of Giorgio Armani's aesthetic. The Rouge Malachite lid resembles a precious stone with its marbled pattern, offering a minimalist yet striking look. The Effetto Pitone, with its snake-skin texture, evokes a refined and exotic accessory. Finally, the sparkling Red Crystals lid is designed with a glittering finish, reminiscent of a jewel, capturing the light. A work of finesse and texture that reflects the craftsmanship of the house, providing the consumer with a unique and personalized experience.

A year after the launch of the “My Armani to Go” collection, Armani Beauty and Partisan du Sens unveil the latest addition to the line: the red “cuir plissé” cushion. While the creative inspiration remains a constant echo of Armani’s founding fashion principles, the introduction of leather brings a “wow effect” and elegance to the collection. This new addition offers structure, visual vibrancy, and a sensual touch, reminiscent of the iconic bag that inspired this latest cushion.