Partisan du Sens supports Nespresso in the launch of a new, exceptional Grand Cru: Hawaii Kona Special Reserve 2012. The agency has designed a unique tasting ritual to provide customers with an experience worthy of this rare offering, presented in a premium box containing all the essentials. A beauty shot was created to highlight the object and its ritual. For the Hawaii Kona box, the artistic direction draws inspiration from raw wood, a central element of this creation, elegantly showcasing both the case and its capsules. Every detail tells a story—the story of an exceptional coffee nestled in a wooden treasure chest.