SUNLEŸA
Sisley
The background
A pioneer from the moment of its launch, Sunleÿa has established itself as a benchmark in the world of high-end anti-ageing suncare. For this signature product within Sisley’s portfolio, the brand sought to embody the perfect balance between advanced skincare science and expert sun protection, while asserting its prestige positioning.
Partisan du Sens supported the complete redesign of the Sunleÿa range, a mission fully in line with Sisley’s DNA: combining anti-ageing performance with sensory appeal, while enhancing the visual identity of a product that has become truly iconic.
Partisan du Sens supported the complete redesign of the Sunleÿa range, a mission fully in line with Sisley’s DNA: combining anti-ageing performance with sensory appeal, while enhancing the visual identity of a product that has become truly iconic.
The creation
Our creative approach was guided by a clear ambition: to place the skincare dimension at the heart of Sunleÿa’s identity, while respecting the essential codes of the suncare category.
A precise and thoughtful redesign was carried out, covering branding, primary and secondary packaging with an emphasis on evolution rather than disruption.
Our objective: to honour the heritage of the range while introducing a more contemporary expression, aligned with both the brand’s vision and the expectations of modern consumers.
Several strategic pillars shaped our thinking:
Establishing a clear hierarchy of information: placing the sun protection factor at the forefront, highlighting the anti-ageing benefits as a secondary focus, and offering structured, accessible space for technical claims , essential for a product of this calibre.
Reaffirming the prestige positioning through carefully selected finishes, textures, and graphic composition.
Rebalancing the colour palette to refine the harmony between Sunleÿa’s signature shades and the universal visual codes of the suncare category, ensuring both clarity and consumer trust, while subtly evoking the sun’s radiance and warmth.
A design conceived as a precise dialogue between scientific expertise and luxury positioning, true to Sisley’s DNA, allowing Sunleÿa to fully resonate with its time.
A precise and thoughtful redesign was carried out, covering branding, primary and secondary packaging with an emphasis on evolution rather than disruption.
Our objective: to honour the heritage of the range while introducing a more contemporary expression, aligned with both the brand’s vision and the expectations of modern consumers.
Several strategic pillars shaped our thinking:
Establishing a clear hierarchy of information: placing the sun protection factor at the forefront, highlighting the anti-ageing benefits as a secondary focus, and offering structured, accessible space for technical claims , essential for a product of this calibre.
Reaffirming the prestige positioning through carefully selected finishes, textures, and graphic composition.
Rebalancing the colour palette to refine the harmony between Sunleÿa’s signature shades and the universal visual codes of the suncare category, ensuring both clarity and consumer trust, while subtly evoking the sun’s radiance and warmth.
A design conceived as a precise dialogue between scientific expertise and luxury positioning, true to Sisley’s DNA, allowing Sunleÿa to fully resonate with its time.
