BRAND IDENTITY SYSTEM
Champagne AYALA
The context
A historic House founded in Aÿ in 1860, Champagne Ayala embodies a singular expression of Champagne, shaped by precision, purity and elegance.
As part of its ongoing development, the House sought to evolve its identity system in order to strengthen its clarity, impact and consistency across every touchpoint.
The challenge was to support this evolution with accuracy, modernising the brand’s expression, reinforcing its presence and premium perception, while preserving the restraint and balance that are intrinsic to its personality.
As part of its ongoing development, the House sought to evolve its identity system in order to strengthen its clarity, impact and consistency across every touchpoint.
The challenge was to support this evolution with accuracy, modernising the brand’s expression, reinforcing its presence and premium perception, while preserving the restraint and balance that are intrinsic to its personality.
The creation
Partisan du Sens rethought the identity system through an evolution that is both subtle and structuring.
The work focused on enhancing the emblem, revisiting the typography, refining the hierarchy of information, and restoring the founding place, Aÿ, to its rightful position.
A clearer, more controlled graphic platform was then deployed across Brut Majeur, Brut Nature and Rosé Majeur, as well as their gift boxes.
The creation of a set of guidelines helped formalise this new system, ensuring a coherent, legible expression that remains faithful to the House’s DNA across all touchpoints.
The work focused on enhancing the emblem, revisiting the typography, refining the hierarchy of information, and restoring the founding place, Aÿ, to its rightful position.
A clearer, more controlled graphic platform was then deployed across Brut Majeur, Brut Nature and Rosé Majeur, as well as their gift boxes.
The creation of a set of guidelines helped formalise this new system, ensuring a coherent, legible expression that remains faithful to the House’s DNA across all touchpoints.
