Partisan du Sens signs the creations of Shiseido for Ginza Wonder, a poetic celebration of the Ginza district, the historic birthplace of the brand. Inspired by its luminous energy, this festive-season campaign reinterprets Shiseido’s iconic codes.

At the heart of the creation lies the camellia, one of the Maison’s most emblematic symbols. Reimagined through a more contemporary lens, it structures the entire collection of coffrets and advent calendars, a golden, architectural silhouette that brings Shiseido’s signature red and white to life.
The volumes draw inspiration from the lines of Ginza: drawer systems, modular compositions, geometric balance and golden accents come together to form a harmonious, graphic and refined ensemble.

Beyond design, the experience is conceived as an immersive journey, from discovery in-store to the intimate ritual of unboxing at home.

A festive and sophisticated collection, unmistakably Shiseido, crafted in close collaboration with the maison’s teams.