A heritage house and one of the oldest in Champagne, Henriot has long distinguished itself through the excellence, precision and elegance of its wines. Seeking to express its identity with greater clarity and to strengthen coherence across its ranges, the Maison set out to revisit its visual codes in depth.

Partisan du Sens was commissioned to redefine this identity with precision and sensitivity: to enhance brand recognition, clarify key visual markers, and introduce a natural elevation in positioning, remaining faithful to Henriot’s spirit, its freshness, its sincerity and its living heritage.

The work carried out by Partisan du Sens centres on a respectful modernisation and amplification of the maison’s historical codes.

At the heart of the renewed identity, the iconic H is reaffirmed as a strong visual anchor, while the heraldic crest, a longstanding symbol of the House, has been refined to strengthen its impact, readability and contemporary expression.

The agency also developed two signature textures that enrich the brand’s visual territory:

- one dedicated to the blended wines, graphic and balanced,

- another conceived for the vintages, inspired by the parcels that shape their singular character.

Together, these elements craft a more coherent and distinctive expression, where modernity and heritage blend with natural harmony.