The agency supported Château La Mascaronne in developing its comprehensive brand strategy. Through a creative and sun-kissed collaboration, we designed a solid brand platform, followed by the creation of a detailed brandbook, which includes not only stylistic elements but also the texts that embody the soul and history of the estate. This approach allowed us to redefine the Château's visual identity, giving a new dimension to its image while preserving the heritage and values that define its reputation.

In this same dynamic, we reinvented the packaging identity for the Château’s cuvées, with a particular focus on its iconic rosé wine. The goal was to offer a new interpretation of luxury and elegance through a modern and refined design. Every detail of the bottle's packaging was carefully thought out, adding a unique artistic touch that reflects the estate’s personality: a subtle pictorial creation, a play of shapes, and a curved gilded typography, highlighting the character and nobility of the wines. By combining tradition and modernity, we enabled Château La Mascaronne to reinvent itself while staying true to its history and spirit.

The agency collaborated with Château La Mascaronne to create their new Folly range! This Provence rosé is proudly represented by Tony Parker as the brand ambassador. At Partisan du Sens, the goal was to align with this fresh and lifestyle-driven rosé, embracing the bold character of Folly. The result? A sunny, spontaneous, and carefree identity, designed for the French and American markets. The iconic elements of the estate dance on the screen-printed bottle: sun, birds, garrigue plants, grapes… A lighthearted approach to this wine, created to accompany the shared moments of our summers and open the doors to the estate’s expertise.