As part of its collaboration with Gabriel Boudier, the renowned liqueur maker, and in response to rising demand for lower-ABV spirits and cocktails with light, delicate notes, Partisan du Sens was tasked with creating a new elderflower liqueur brand.
To shake up a segment in need of renewal by challenging established category codes, Suro was conceived to attract and inspire a curious, sensibility-led audience.


The challenge was multiple: to craft an identity that is both premium and impactful, capable of immediate stand-out at point of sale within a crowded competitive landscape, while structuring an evocative brand territory, conceived from the outset with seamless extendability beyond packaging.


Thus, Suro establishes itself as a sensitive, poetic brand, celebrating the beauty of nature through bold, elegant and instantly recognisable packaging.

The agency’s thinking began with naming, the foundational element of the brand territory. Suro emerged naturally, signalling a brand that is direct, sincere and free of artifice.



The visual identity, contemporary yet subtly informed by Belle Époque codes, elevates the elderflower into an icon, a crowning graphic statement.
The primary pack uses a standard bottle, transformed by a finishing mould that evokes Art Deco columns, rooting the brand in a sense of heritage.

The graphic universe, designed to live beyond the pack, spotlights the hero ingredient and invites a moment of floral freshness.



Suro offers a distinctive experience, grounded in century-old savoir-faire while responding to today’s evolving consumption rituals.