Partisan du Sens partnered with Maison Martell for its new experiential chapter: « Collection Paris ». This prestigious initiative took place in an iconic location in Paris, reflecting its deep-rooted connection with the City of Light.
From 3 November to 4 December 2022, Maison Martell opened a pop-up shop, named Collection Paris, in the heart of Galeries Lafayette Haussmann. A true tribute to the brand's French roots, offering an immersive and personalised experience centred around two of its iconic cognacs: Martell Cordon Bleu and Martell XO.

This unique initiative is designed to strengthen connections with the Chinese clientele in France by offering them an exclusive and tailored experience in a prestigious environment.

To transcend a standard limited edition and draw customers into an immersive experience that bridges brand essence with product tasting, Partisan du Sens crafted a unique personalisation ritual:

1-Engrave the bottle with one of the three exclusive 'Collection Paris' seals designed for this occasion.
2-Encase the bottle in luxurious tissue paper.
3-Select a sustainable, 100% recycled paper bag from two elegant colour options (White COLOR 1802 'Diamond' / Blue COLOR 1802 'Royal').
4-Gracefully tie a silk square, entirely made in France and printed by a Meilleur Ouvrier de France, onto the bag. Three striking colour combinations (blue, yellow, and red) are available to reflect diverse personalities.

Partisan du Sens provided comprehensive technical support to Martell throughout the project’s development, from sourcing materials to selecting responsible suppliers. The agency also oversaw the creation and refinement of mock-ups and prototypes for the bags, silk scarves, and wax seals.