60 YEARS OF FRIENDSHIP

Pechoin
The background
Partisan du Sens crafted a limited-edition gift box celebrating 60 years of friendship between China and France—a captivating fusion of Asian and Western cultures. Founded in 1931, Pechoin is a national treasure of the People’s Republic of China and the leading C-Beauty brand in the country. This extraordinary box, a bridge between cultures, highlights one of the brand’s signature products: its firming facial cream.
The creation
A gift box celebrating 60 years of relations between our two countries—an ideal occasion to highlight the brand’s values and foster a dialogue between two ancient cultures. This imaginary garden, open to the world and a metaphor for cultural encounters, embodies the pursuit of harmony and a reverence for nature’s elements.. This journey through an enchanting garden reflects the brand’s premium positioning and its deep connection to China’s rich cultural heritage.
Discover other areas of expertise

Martell

RETAIL EXPERIENCE
ANIMATION

Château La Coste

STRATEGY
IDENTITY
PACKAGING