VIP COLLECTION
Martell
The background
As part of the continuation of its new creative platform and brand world, Martell entrusted Partisan du Sens with the creation of exclusive editions for its Asian VIP clientele, presented and gifted on the occasion of Chinese New Year. Following the Tiger Edition in 2022, symbolizing power and elegance, Martell and Partisan du Sens extended this celebration with the Rabbit Edition in 2023, representing gentleness and serenity, as well as the Dragon Edition in 2024, embodying strength and courage.
The creation
Each of these editions reflects, through its design, the connection between the values of this prestigious house and the specific symbols of each year, always resonating with the unique characteristics of the blends crafted from Martell's iconic terroirs, notably Les Borderies.
Each creation stands out through a delicate and sophisticated approach to the label, exploring tone-on-tone effects for a finely textured and detailed result. The box, conceived as a precious case, highlights the richness of the brand world by playing with the contrast between the house’s signature colors and the "lucky colors" in tribute to Chinese New Year. Ultra-premium finishes enhance the ensemble, giving these editions a distinctly exclusive allure.
A bold spirit, a unique blend, an iconic collection.
Each creation stands out through a delicate and sophisticated approach to the label, exploring tone-on-tone effects for a finely textured and detailed result. The box, conceived as a precious case, highlights the richness of the brand world by playing with the contrast between the house’s signature colors and the "lucky colors" in tribute to Chinese New Year. Ultra-premium finishes enhance the ensemble, giving these editions a distinctly exclusive allure.
A bold spirit, a unique blend, an iconic collection.