Through an ambitious brand identity project for Haute Joaillerie, the agency Partisan du Sens has brought a renewed energy to the Milanese Maison Busatti. This new identity reflects the brand's avant-garde values and the family's craftsmanship heritage since 1947. Aiming to blend tradition, innovation, and Milanese style, the agency crafted a refined and authoritative logotype identity, serving as a hallmark for contemporary products.

The entire collection embodies the essence of avant-garde aesthetics as well as Milanese beauty and elegance. The butterfly, a true totem animal of the creations, has been reinvented as an elegant hallmark, framed by two mirrored "B"s. The color palette has also been reimagined in sophisticated and modern tones. This new concept, blending style and craftsmanship, has been applied to the brand's key elements, such as stationery, packaging, boutique design, and communication materials.