MOTHER'S DAY LIMITED EDITION
Yves Saint Laurent
The background
We supported YSL Parfums on two successive campaigns for Mother’s Day and Father’s Day, developing 360° themes aligned with the brand's DNA and adaptable to its flagship product lines.
The creation
First Year: The objective was to develop a strong and transversal theme, aligned with the Maison and its codes. The concept, titled “Mom of Style,” was adapted into a more rock-inspired version for Black Opium and presented as “Mom in Love” for Mon Paris.
Second Year: The focus shifted to “the art of gifting,” embodied by an exclusive gift box adorned with ribbons and enhanced by a holographic logo. This visual detail added a luminous and precious touch, elevating the sensory experience and the product’s appeal.
In both cases, the concepts were implemented across all key assets necessary for the activation of the campaign: packaging, retail displays, gifts, POS visuals, digital campaigns, and other essential elements.
Second Year: The focus shifted to “the art of gifting,” embodied by an exclusive gift box adorned with ribbons and enhanced by a holographic logo. This visual detail added a luminous and precious touch, elevating the sensory experience and the product’s appeal.
In both cases, the concepts were implemented across all key assets necessary for the activation of the campaign: packaging, retail displays, gifts, POS visuals, digital campaigns, and other essential elements.
