60 YEARS OF FRIENDSHIP
Pechoin
The background
Partisan du Sens crafted a limited-edition gift box celebrating 60 years of friendship between China and France—a captivating fusion of Asian and Western cultures. Founded in 1931, Pechoin is a national treasure of the People’s Republic of China and the leading C-Beauty brand in the country. This extraordinary box, a bridge between cultures, highlights one of the brand’s signature products: its firming facial cream.
The creation
A gift box celebrating 60 years of relations between our two countries—an ideal occasion to highlight the brand’s values and foster a dialogue between two ancient cultures. This imaginary garden, open to the world and a metaphor for cultural encounters, embodies the pursuit of harmony and a reverence for nature’s elements.. This journey through an enchanting garden reflects the brand’s premium positioning and its deep connection to China’s rich cultural heritage.