200 YEARS OF FREEDOM
Charles Heidsieck
The background
Partisan du Sens and Maison de Champagne Charles Heidsieck have come together to celebrate the bicentennial of the birth of their visionary founder, Charles-Camille Heidsieck, under the banner of a single word: LIBERTY! This heartfelt tribute highlights the man, his unmatched flair, and the legacy he built. Through an exceptional global activation, the event comes to life with an exclusive logo, a special edition, window displays, and, above all, the rebirth of a legendary cuvée bearing the name of its creator: Champagne Charlie.
The creation
CHARLES’ SIGNATURE: THE BICENTENNIAL IDENTITY
To bring together all the creations, Partisan du Sens designed an event-driven, transversal identity—both embodied and free-spirited—where Charles' handwritten signature continues to outline its silhouette... with complete freedom.
EVENT WINDOWS: LIMITED EDITION 200 YEARS - BRUT RÉSERVE
Echoing the release of a limited edition Brut Réserve, created by artist Catherine Gran, Partisan du Sens drew inspiration from the artist’s dreamlike universe to create the event windows for this launch. The display plays with bold scale, using elements from the artwork and the product presented in a monumental way across varying depths. The window serves as an immersion into the artist’s world, balancing elegance and poetry.
LOGBOOKS: PRESS KIT
To share this entire celebration, Partisan du Sens completed its support with the creation of a press kit in the form of logbooks with three parts. Through the first two logbooks, you can explore the rich history of the founder, as well as the actions that Charles Heidsieck undertook 200 years later. With authentic archival visuals, quotes, and handwritten notes, the history is told, giving the press kit the intimate feel of a personal diary.
To bring together all the creations, Partisan du Sens designed an event-driven, transversal identity—both embodied and free-spirited—where Charles' handwritten signature continues to outline its silhouette... with complete freedom.
EVENT WINDOWS: LIMITED EDITION 200 YEARS - BRUT RÉSERVE
Echoing the release of a limited edition Brut Réserve, created by artist Catherine Gran, Partisan du Sens drew inspiration from the artist’s dreamlike universe to create the event windows for this launch. The display plays with bold scale, using elements from the artwork and the product presented in a monumental way across varying depths. The window serves as an immersion into the artist’s world, balancing elegance and poetry.
LOGBOOKS: PRESS KIT
To share this entire celebration, Partisan du Sens completed its support with the creation of a press kit in the form of logbooks with three parts. Through the first two logbooks, you can explore the rich history of the founder, as well as the actions that Charles Heidsieck undertook 200 years later. With authentic archival visuals, quotes, and handwritten notes, the history is told, giving the press kit the intimate feel of a personal diary.
Focus on Champagne Charlie
To mark the grand return of the Champagne Charlie cuvée, the House of Charles Heidsieck entrusted Partisan du Sens with the redesign of its packaging and the creation of its gift box. This contemporary reinterpretation stays true to the spirit of the historic cuvée, with a meticulous attention to detail that reflects the bold elegance of this cuvée since its inception. The key themes of this reinvention—craftsmanship and identity—characterize the entire design: a more spacious logo, refined embellishments, a more vibrant gold tone, and streamlined proportions… all while preserving the original label and the generous soul of Champagne Charlie. As for the gift box, it is reimagined in wood, returning to the essentials.
To illustrate 200 years of freedom and echo the free-spirited and adventurous personality of its founder, the agency created the key visual for Champagne Charlie as an illustration of his journey to conquer America. A photographic staging expresses the idea of exploration by sea, with the signature of the man and the cuvée inscribed in the stars, marking their timeless legend.
To illustrate 200 years of freedom and echo the free-spirited and adventurous personality of its founder, the agency created the key visual for Champagne Charlie as an illustration of his journey to conquer America. A photographic staging expresses the idea of exploration by sea, with the signature of the man and the cuvée inscribed in the stars, marking their timeless legend.
