"COLLECTION REMARQUABLE"

Chateau Lagrange
The background
This project, born from the desire to offer a new oenological experience, brings together six vintages from the Château, aged in exceptional barrels made from three-century-old oak trees, referred to as "remarkable oaks." A story of taste and craftsmanship, entrusted to Partisan du Sens to reveal its full creative essence. A global design mission (identity, packaging, communication) for a remarkable 360-degree expression.
The creation
The collectible vintages are gathered in an exclusive solid wood case, limited to just 250 copies. Majestic and stately, the object mirrors the great trees it celebrates: the six carved wooden slats echo the six three-century-old oaks that shaped the vintages. Its undulating exterior volumes invite contemplation and evoke the relief of the Graves hilltops of the estate. Inside, highlighting each exceptional bottle, the vintage year and the name of the remarkable oak from which its barrel was crafted are engraved along the direction of the wood, as if fused into its grain. The bottles of the Collection Remarquable reinterpret the packaging of the Château Lagrange vintages and stand out with a timeless adornment in black and gold, along with an elegant seal placed on the neck of the bottle.
The 360°
It was only natural that Château Lagrange and Partisan du Sens continued their collaboration by working hand in hand on the communication for this project. Embodying the essence of the Collection Remarquable, the communication resonates with the identity and volume design work. Always inspired by the codes of this collection, the creations graphically reinterpret the lines of the case, drawing on the black and gold that adorn the exceptional bottles. These codes are reflected and evoked in the communication tools (video reveal, teasing, digital press kit, limited edition case), in the dedicated iconography (art direction, on-site and studio shooting, post-production), and the tailored storytelling (concept-copywriting).
The technical support
From creation to the technical support of the project, Partisan du Sens has been involved in every phase, from "design" exploration to the delivery of the cases, including the technical development stages with our printing and manufacturing partners.
Discover other areas of expertise

Armani

PRODUCT DESIGN
PACKAGING

The Dalmore

RETAIL EXPERIENCE