DISCOVERY TABLE
The Dalmore
The background
The Dalmore has entrusted Partisan du Sens with the creation of a Training Kit designed to train duty-free retailers and and to be directly presented to customers. The brand showcases its Travel Retail Exclusive collection, where each Single Malt—Valour, Regalis, Luceo, and Dominius—progressively elevates in quality, with a distinctive and unique finish for each expression.
The creation
This experience stimulates the senses through the discovery of the specific aromas of each Single Malt, offering a complete immersion into the brand's universe. It also features interactive digital content via the iPad included in the scenography, allowing participants to explore the characteristics of each expression in depth. This innovative approach combines sensory discovery with technology, creating a rewarding and memorable experience.
The key visual
Partisan du Sens led the artistic direction of the communication visual for The Dalmore's Travel Retail Exclusive range. This visual highlights the four products of the range in a way that is both educational and aspirational, offering a captivating and inspiring presentation that fully embodies the refined and prestigious universe of the brand.