In China in mid-autumn, the moon festival is one of the most important celebrations in China. Symbol of unity and gathering, it is also on this occasion that the famous mooncakes are offered.. For the 2019 Moon Festival, T-Mall, the giant B2C platform of Alibaba and Bonjour Shanghaï, have commissioned Partisan du Sens to create three exclusive boxes for three ultra-luxury Mooncake brands inspired by the vast universe of international haute couture fashion.

Three boxes with high perceived value, drawing their identities (volume and graphics) from three specific narrative anchors.

Ode to femininity, the first box from the brand Wufangzhai highlights the lunar star and a universe of legends. On a blue-night background, the box opens and unfolds to take on the appearance of a small theater. The interior of the box offers a unique scenography told in the form of illustrations. The second box from the Jinzun brand deploys its lunar radiance through a refined and elegant graphic design, while offering a gesture and a grip 'in suspension' for its holder. Finally, the final box from the Daoxiangcun brand, from the world of luxury luggage, became an 'it-bag'! Crafted with chiaroscuro contrasts, details in the material (embossing, sewing), and a signature pattern, this box features a stately and resolutely classy design.