ART OF GIFTING 2025
Cartier
The background
For the 2025 holiday season, Cartier sought to celebrate its enduring bond with its emblematic animal, the Panthère, a creature that mirrors the Maison’s strength of character and magnetic presence.
At a moment when the festive season plays a decisive role in reaffirming the identity of luxury houses, Cartier entrusted Partisan du Sens with the creation of its year-end activation. An invitation to honour the art of gifting through a world that is rich, generous, and deeply rooted in the Maison’s codes.
At a moment when the festive season plays a decisive role in reaffirming the identity of luxury houses, Cartier entrusted Partisan du Sens with the creation of its year-end activation. An invitation to honour the art of gifting through a world that is rich, generous, and deeply rooted in the Maison’s codes.
The creation
Partisan du Sens envisioned an activation built around the iconisation of the Panthère, elevated as the central motif of the experience.
A vision both precious and contemporary, expressed through a dedicated collection of elements designed for the Art of Gifting and conceived to accompany boutiques worldwide.
The agency crafted a complete set of objects and assets:
• Paper sleeves, revealing the Panthère through a festive play of silhouettes.
• Paper tags and animation ribbons, enhancing the gesture of giving while reinforcing immediate brand recognition.
• Edition cards, conceived as small manifestos of generosity.
• Crackers containing a bookmark gift, a subtle nod to the literary and artistic world cherished by the Maison.
• Art of Gifting tutorial videos and market guidelines, ensuring coherence and precision across every activation.
A festive, modern and generous universe, where gifting becomes a signature experience, true to Cartier’s spirit.
A vision both precious and contemporary, expressed through a dedicated collection of elements designed for the Art of Gifting and conceived to accompany boutiques worldwide.
The agency crafted a complete set of objects and assets:
• Paper sleeves, revealing the Panthère through a festive play of silhouettes.
• Paper tags and animation ribbons, enhancing the gesture of giving while reinforcing immediate brand recognition.
• Edition cards, conceived as small manifestos of generosity.
• Crackers containing a bookmark gift, a subtle nod to the literary and artistic world cherished by the Maison.
• Art of Gifting tutorial videos and market guidelines, ensuring coherence and precision across every activation.
A festive, modern and generous universe, where gifting becomes a signature experience, true to Cartier’s spirit.
