L'OR
Miloa
The background
Founded by veterinarian Estelle Lhoest, Miloa develops natural, plant-based solutions dedicated to animal health and wellbeing.
With Wild Apricot, Vibrant Red Berries and Chocolate Popcorn, the brand introduces three premium scented mists for pets, designed both as care products and as fragrances.
The challenge was to assert Miloa’s veterinary legitimacy while creating a more desirable, expressive and emotional range, one capable of elevating the codes of pet care.
With Wild Apricot, Vibrant Red Berries and Chocolate Popcorn, the brand introduces three premium scented mists for pets, designed both as care products and as fragrances.
The challenge was to assert Miloa’s veterinary legitimacy while creating a more desirable, expressive and emotional range, one capable of elevating the codes of pet care.
The creation
Partisan du Sens supported Miloa in defining the brand platform for this new range, laying the foundations for its identity and creative territory.
The agency created a soft, gourmand and premium identity, expressed through an opalescent bottle, a medallion label and a flower-shaped cap inspired by the Miloa logo.
The design gives life to an object that feels reassuring, joyful and sophisticated, at the crossroads of care and fragrance.
The agency created a soft, gourmand and premium identity, expressed through an opalescent bottle, a medallion label and a flower-shaped cap inspired by the Miloa logo.
The design gives life to an object that feels reassuring, joyful and sophisticated, at the crossroads of care and fragrance.
Roll-out
The creative territory was then extended across the brand’s key touchpoints: key visual, glorifier, shopping bag, website and e-commerce experience.
A complete universe, transforming the care of our four-legged friends into a premium ritual.
A complete universe, transforming the care of our four-legged friends into a premium ritual.
