ABSOLUE L'EXTRAIT ULTIMATE ELIXIR
Lancôme
The background
The merge of luxury and sustainability.
In 2015, the team at Partisan du Sens set out to revisit their own creation: the entire Absolue l'Extrait line. The aim was to design a refillable system that, while reducing the product's environmental footprint, still offers a high-end experience that meets the expectations of the most discerning consumers. While preserving the established aesthetic codes, such as the gold-embellished label resembling a hallmark, the agency skilfully reinterpreted every detail of the Absolue l'Extrait range, thus combining tradition and innovation in the service of sustainable luxury.
In 2015, the team at Partisan du Sens set out to revisit their own creation: the entire Absolue l'Extrait line. The aim was to design a refillable system that, while reducing the product's environmental footprint, still offers a high-end experience that meets the expectations of the most discerning consumers. While preserving the established aesthetic codes, such as the gold-embellished label resembling a hallmark, the agency skilfully reinterpreted every detail of the Absolue l'Extrait range, thus combining tradition and innovation in the service of sustainable luxury.
The sustainability
The agency meticulously rethought the contours of the bottle, resulting in a 39% reduction in its glass weight and a 30% decrease in the volume of its packaging. The new design, now refillable with a capsule adorned with a decorative rosette pattern, pays undeniable tribute to the iconic Lancôme Rose. Our collaboration with the brand’s team extended throughout the entire technical development process, and this innovation is now used by many L'Oréal brands. The consumer experience is thus enhanced, appealing to both the senses and the intellect
