In partnership with the iconic Japanese brand, the agency has designed two advent calendars and 14 gift sets featuring Shiseido’s most emblematic products.
Inspired by the “Gift the joy of beauty” campaign, the designs highlight Kumihimo—a traditional Japanese braiding art that symbolises good fortune and connection—while incorporating motifs of ribbons and the camellia, the brand’s signature flower. These intricate details embody the essence of Japanese refinement and the timeless elegance of Shiseido.
Beyond the design, the campaign is an immersive experience, from the boutique discovery to the unboxing ritual at home. Each of these gift sets, crafted to be reusable, reflects a commitment to responsible and sustainable design.