REBRANDING
Albert Bichot
The background
Partisan du Sens supported Maison Albert Bichot in enhancing its brand image and redefining the packaging identity of its various ranges of Bourgogne wines. This work, marked by finesse and modernity, successfully achieved the goals of conveying a premium perceived value and highlighting the Maison, ushering Albert Bichot into a new era of identity.
The creation
The honor is with the House! The brand block, brought to the forefront with its name in first view, is crowned by a new crest, inspired by the historical coat of arms, with eloquent heraldry. The agency also supported the House in the renovation of the packaging identity of its wines. A harmonization and rationalization of the segmentation by color was applied to each range and then to each product in order to establish the personality and recognition of all the cuvées, thus enabling the House and its in-house studio to independently create the other cuvées. The Albert Bichot collection is revitalized. The refreshed colors, embossed illuminations, finer lines, and full and loose graphic elements reveal a new expression of contemporary elegance and status, reflecting the renewal of Albert Bichot.
Focus on exceptional Cuvées
The Sublimated Monopoles
Albert Bichot holds the exclusive rights to 6 vineyards in Bourgogne, producing a range of 6 exceptional wines, each revealing its own identity. While drawing inspiration from the traditional identity codes of each wine, the agency celebrates the uniqueness and distinctiveness of the vineyards with the renovation of their packaging in a more modern and prestigious manner. The wax seals on the bottles enhance the unique and artisanal character of all the wines. (Château Gris and Moutonne pictured in the news).
Crémants de Bourgogne
Continuing the creative theme of the Albert Bichot collection, the Crémants de Bourgogne are adorned with wireframe illuminations, combining elegance and classicism, with the exception of the Cuvée PURE, whose name perfectly complements its new identity. Borrowing from the codes of premium sparkling wines, the packaging elevates this cuvée to the status of a high-end Crémant.
Albert Bichot holds the exclusive rights to 6 vineyards in Bourgogne, producing a range of 6 exceptional wines, each revealing its own identity. While drawing inspiration from the traditional identity codes of each wine, the agency celebrates the uniqueness and distinctiveness of the vineyards with the renovation of their packaging in a more modern and prestigious manner. The wax seals on the bottles enhance the unique and artisanal character of all the wines. (Château Gris and Moutonne pictured in the news).
Crémants de Bourgogne
Continuing the creative theme of the Albert Bichot collection, the Crémants de Bourgogne are adorned with wireframe illuminations, combining elegance and classicism, with the exception of the Cuvée PURE, whose name perfectly complements its new identity. Borrowing from the codes of premium sparkling wines, the packaging elevates this cuvée to the status of a high-end Crémant.
