Partisan du Sens invites Moët & Chandon to embrace life through rose-colored glasses with a 360° activation for Moët Impérial Rosé, specially designed for Valentine’s Day. The agency reimagines the iconic necktie adorning the bottle’s collar since 1886. This emblematic knot, reinvented as a unique dress code, transforms into a delicate link connecting two flutes, creating an innovative serving ritual. This elegant gesture naturally integrates with the bottle’s collar, elevating every moment of indulgence.

The global activation includes a PR pack, a wine shop canister, a GMS sleeve, a Duty-Free pack, and a nightlife activation, offering a fully immersive experience.

The global activation includes a PR pack, a wine shop canister, a GMS sleeve, a Duty-Free pack, and a nightlife activation, offering a fully immersive experience.